Since 1996 Arcandina has developed an innovative proposal of communication and education to awaken the imagination, create consciousness and promote changes in behavior in children and adolescents to protect the environment.
Through the media, educational shows and the use of new technologies Arcandina awakens the imagination, creates interest and changes behaviors.
Arcandina believes in children as agents of change. Their work empowers children to become eco leaders and spokespeople who will encourage positive changes in their schools, homes and communities.

In Latin America Children spend an average of over 4 hours a day watching television. In general the programs they watch can be harmful to their development. Quality public television and programs are limited or inexistent in many countries